Naming, Brand identity, Sales collaterals for a multi-national environmental equipment manufacturer. Envotek was coined from the words: Environmental + Technology = Envotek.
We gave the brand a sleek, smart and solid persona and identity, which gave customers a sense of intelligence, reliability and professionalism. A pleasing strong blue for their main brand colour along with matching tones was choosen for a masculine overall impression. All their touchpoints were given a refresh as we inventoried did a full scale 360 implementation.