Brand identity and packaging design for a new haircare line. Clique is an aspiring brand with its sights set on empowering its young, savvy and chic customer base. With a focus on quality and luxury, Clique is set to make waves in the premium haircare industry.
The word “Clique” stands for someone trust worthy and personal. In the same line, “Clique” is your go to hair care brand when you need quality and luxurious pampering. We came out with an abstract backview outline of lady pampering herself. Strong and confident, that lady sees no need to please anyone except those who truly matter. This is the essence of the entire Clique brand.
Along with a chic and clean logo, we came out with a strong brand story and a premium identity that sets the tone for its product line. We also came out with the packaging for their very first straightening iron product line.