CK Group

Audit, Research, Strategy. Brand identity, 360 implementation, Sales collaterals & website for one of the ‘Big 5’ integrated recycling companies in Singapore. They are the largest private industrial and commercial waste provider locally with more than 20 years of experience.

CK’s services were known for being reliable and cost effective; however their company had a brand identity that was outdated, unprofessional and did not give a sense of credibility. During our research and touchpoint analysis, we found that their company had a great portfolio of main and support products and services, but a non-existent structure as well as brand architecture to help communicate these. We sought to revamp their brand from the core.